What is Social Capital and its Value?

It is the value of potential resources available from social networks built by employees throughout your business, and your industry. Value comes from staff being able to call upon network members for resources that employees would not necessarily have access to. Networks of trusted people result from repeated social interactions. This also sustains their networks. It can be summed up best as, “I will scratch your back now, because I trust that you will scratch mine, when I need it!”

There are very many resources that can called upon, including this tip-of-the-iceberg sample:

  • Giving a referral
  • Connecting an great idea with the right person
  • Giving (privileged) information
  • Smoothing access to decision makers, or
  • Assisting in building a business case.

49 Seconds offer two training packages, The Leaders Roundtable, and Employee Awareness Sessions


Social Capital Leaders Roundtable

The Social Capital Leaders Roundtable is a training session of 3 to 4 hour duration for a small group of, say 6 or so, key leaders in culture for your business. The need for this can arise as a useful part of a culture change initiative. This can be precipitated by rebranding of the business, new head executive leadership, mergers and acquisitions, important major projects and restructures … the list goes on and on! It covers an in depth discussion on:

  • What Social Capital is … and what it is not
  • Which business megatrends are impacting upon staff sense of ‘belonging’ and engagement
  • How Social Capital is accumulated and spent
  • How to strategically incorporate it into your culture for returns
  • Review policies and values to ensure that they support Social Capital
  • Model the investments made by the business
  • Uncover tactics that allow you to generate events that build Social Capital for your culture
  • Receive a copy of our proprietary ‘playbook’ with 4 years of social capital event suggestions

Social Capital Awareness

This Social Capital Awareness session is designed to inform all of your employees en-masse about Social Capital, what it is and how it is built. It will also detail your agreed strategies for building and supporting it. They will know what to look forward to, how managers will be involved and what it will bring to the atmosphere of the business, as well as the bottom line!

It is very useful as part of a culture change initiative. This can be precipitated by rebranding of the business, new head executive leadership, mergers and acquisitions, important major projects and restructures … the list goes on and on! It follows on from the senior culture leaders attending the Social Capital Leaders Roundtable.